Search Service

When it comes to helping clients identify, evaluate and select marketing service providers, Brand Central Station relies on its President & CEO, Mike Bawden, to oversee the process.

As an experienced advertising and public relations professional, Mr. Bawden has assisted a number of marketers in their search for the right service provider, whether that provider be an advertising agency, production studio, PR firm or printer.

 

The BCS Advantage – Strength in Numbers
So, why should you connect with your next marketing service provider via BCS?  Here are some things to consider:

  1. We receive hundreds of news releases, informational packages, demo reels and updated vendor profiles from marketing service providers of all shapes and sizes every month.  (It keeps us up late at night, seriously.)
  2. There is a “smart way” to evaluate marketing service providers – not everyone is the right fit for you.  And an objective perspective on your marketing situation will help make the determination of who fits and who doesn’t.
  3. Starting with our database of literally thousands of PR firms and ad agencies as well as hundreds of additional service providers (from freelancers to printers to photographers to … well, you get the idea); BCS is able to move your search along rapidly and efficiently.  An agency review takes less than six weeks from start to finish.
  4. The cost can’t be beat.  Agency searches start at $1,500 and are capped at 1% of the assignment’s budget up to $7,500 (+ expenses, of course).  That’s thousands less than most high-priced consultants.  Why so inexpensive?  Because we don’t handle the big, national account assignments, nor do we deal with the mammoth agencies that require extensive compensation negotiations to get the deal done.  We also do most of our consulting work over the phone and according to a prescribed formula that works.  Efficient, quick and focused.
  5. We do all the leg work to allow clients to make smart, informed decisions.  For agency reviews, Mike actually does the travelling and handles the initial interviews and tours with agencies.  Clients are informed along the way so they can provide input, but the only time an entire day needs to be set aside is for final presentations.  Up until that point, the client will be expected to attend a few teleconferences and participate in over-the-phone consulting.
  6. We check to see how our referred providers are doing.  Seriously, we keep track of how those marketing service providers are doing to make sure the things we saw working are, in fact, working out for everyone.  Whether it’s a database marketing project, a tricky printing job or an on-going relationship with a PR firm, we want to hear back from clients to make sure the best people keep bubbling up to the surface for more work.

 

For more on BCS …
These pages have more specific information on the services provided by Brand Central Station and the web sites we manage.

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