My business partner and I are working to save a client from his current web site. The site he has now looks okay. It should. It was designed by an award-winning, graphic designer who knows a lot about designing attractive brochures, annual reports and the like. But she doesn’t know Jack about designing a web site.
Or should I say Jakob.
Jakob Nielsen, that is. For those of you who don’t recognize the name, Jakob Nielsen is the “guru” of web page usability as a concept in the design and management of web sites. And while I’m not a big fan of the look of his web site on the subject, it does put his theories into practice in a clear and obvious way. Which is, I suppose, the point of web usability in the first place.
