Thu 16 Apr 2009
Posted by Mike Bawden under Marketing
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(Company press release)
After music industry vet Liza Lowenberg moved to the burbs and became a stay-at-home mom it was difficult to keep up with new releases. She went from being “in the know” to surfing online to find out who sings what. Realizing that there was a huge void in marketing towards stay-at-home, Miles Of Marketing was born.
Utilizing the “street team” concept with suburban moms put this realization to the test.
Mon 8 Dec 2008
Posted by Mike Bawden under Much Ado About Marketing
1 Comment
With apologies to the Baha Men … a new viral video for JC Penney from Satchi & Satchi.
[youtube=http://www.youtube.com/watch?v=_F2md4uGmMU]
Hilarious.
Note to self:
Things to get the wife for Christmas -
Man, the Holidays are tough.
Fri 28 Nov 2008
Posted by Mike Bawden under Much Ado About Marketing
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Sure, JibJab produced Office Max’s new “Elf Yourself” viral (at no charge, according to trade reports), but it’s been done. The new fun holiday viral comes from the folks at McDonald’s: the coffee ring snowflake. Users can create their own snowflakes (see the one I made over Thanksgiving) and then have them posted to an online gallery.
Have a great holiday weekend!
