Just received word today that VeohTV is going away. Of course, this may be old news to some, but not for me. Maybe my antenna is up on services like Veoh, Hulu and others (including, of course, YouTube). The online, digital video content stream seems to be more vital than ever before, and Veoh now looks like they’re jumping into it with both feet in a way that will allow viewers to take their online content with them.
Even when they’re not online.
Veoh took the opportunity today (via e-mail) to explain about their switch from VeohTV to a downloadable application that connects to Veoh.com. By concentrating on the user experience, the team at Veoh came to the conclusion that re-booting their service as a stand alone application was a better choice:
The Veoh Web Player enables you to watch videos of any length right in your browser without launching a separate application. You can download videos for later viewing, even when you’re not connected to the Internet. The Web Player also consumes fewer system resources than VeohTV.
This is all interesting news when you consider that by separating the player from the site, Veoh can now distribute its player on other portable media. Last week, the company announced it was releasing a version of its player to be included on SanDisk flash drives.
For advertisers and marketers what this means is that ad insertions into streaming content are now portable, as well. How this plays into possible promotions or creative executions remains to be seen. But we can no longer assume that if someone sees an ad on a streaming broadcast that they’re sitting in front of a computer screen on a desk in a living room, bedroom, kitchen, office, etc.
