Most businesses employ a direct marketing strategy of one type or another … but the success of a direct marketing program depends on more than just creative execution. More than almost any marketing discipline, direct marketing is as scientific and statistics-driven as any.
That’s why knowing where to go for help is so important.
One of the Listservs I belong to posted this list of DM resources (special kudo’s to Andy Russell on the SmallShopNetwork Listserv (smallshopnetwork@yahoogroups.com). Of course the list is incomplete, so any additions you can make to it is welcome. Hopefully, you’ll find this list to be a useful resource in the future:
