Wed 14 Apr 2010
Posted by Mike Bawden under B2B Marketing, Marketing
[3] Comments
It’s not “greenwashing” per se - but more than a few people are skeptical of catalog and direct mailers when they say they’re concerned about the environment and want to cut the wasted circulation out of their marketing efforts.
As far as I’m concerned, if they save a little “green” (money) and a few trees in the process, I’m all for it.
Wed 23 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
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John Jantsch provides some insights on women-owned businesses in this post. As a category, growth of women-owned businesses has been outpacing the economy as a whole for the past five years.
What does this mean in terms of business opportunity for women, in general, and your business, in particular? According to a column by Nan Mooney in Inc. Magazine:
“… now there are more women in leadership positions than ever. Whether they head their division or head the whole company, these women are in a position to do something they may have wanted to do for a long time. Hire other women.”
That means hiring other women to work for them both as employees and as consultants. Agencies and consultancies that refuse to look at the changing social landscape around them and act accordingly will be left behind – and may not even know it!
John used information from the SBA as his source material. An Inc. story on the Census Bureau statistics can be found here.
