Editor’s Note: This is the first guest post by a contributing writer to the Brand Central Station Blog. Mary Ann Johnson is a member of Team Position2, experts in search and social media marketing and sent us this post on behalf of the team. You can learn more about Position2 by visiting their web site.
by Team Position2
Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users.
With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.
Social Media Monitoring is all about figuring on what the objectives are, listening, refining the talks, analyzing and taking action.
Social Media Monitoring and analysis can be used by a brand to improve a product, get feedbacks, customer service, market research or any marketing and communication.
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Posted by Mike Bawden under Much Ado About Marketing
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ReadWriteWeb had this great piece about how to improve your Facebook persona and author Richard MacManus boiled it down to five tips:
- Update your status regularly. I try to do it once a day, but Richard says even just once every few day is enough – just keep it up to date and interesting.
- Use groups. This is like inviting all your Facebook friends to a party and keeping the ones that know each other in the same rooms. By grouping your friends, you can keep your focus on the conversations in each room rather than trying to hear one or another over the din of everyone else.
- Add content from other sources. But be careful how you do it.
- Brighten up your profile with pictures and videos. Adding multimedia makes your Facebook profile interesting.
Search out the best Facebook applications. Thousands of apps have been built over the last year and a half. Searching through the app directory should help you identify apps you can add to your profile that helps keep your online persona focused and useful.
You can read the full text of Richard’s article here.
To read Richard’s article on how to make Facebook useful again (yes, truly useful), click here.
