Entries tagged with “Social Networks”.
Did you find what you wanted?
Fri 28 Nov 2008
While social mega-networks like Facebook and MySpace have their own drawbacks from a growth and advertising activation/conversion standpoint, growth in the social networking space is coming from niche networks (easy to create via services like Ning and Freewebs). And among niche networks, you’d be hard-pressed to find a niche more expansive (or lucrative) than those nets appealing to women.
So a special “thanks” to Toby Bloomberg, the Marketing Diva, for her list of top social networks for women. She’s done a lot of work here and I’m just going to re-publish her list – but for those of you who may be familiar with other networks (or have developed one of your own) focusing on the women’s market, please let me know about it for a follow-up post at some point in the future.
(more…)
Tue 26 Feb 2008
Posted by Mike Bawden under Media
[3] Comments
All the marketing pundits are starting to weigh in on the problems businesses are having in converting social media eyeballs into cold, hard dollars and cents. In his article on the “Inconvenient Truth about Social Media Marketing,” marketing pro Aaron Wall says:
“There’s just one — major — problem with spending so much time and effort on capturing the eyeballs of social media users. Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed — unless you are selling CPM-based advertising.”
But that may, in fact, be just the problem. (more…)
Fri 18 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
Comments Off
Colin McKay, the blogger behind the Canuckflack blog, provides 22 Immutable Laws of Blogging (with an appropriate hat tip to Ries & Trout).
My favorites:
#2 Half baked ideas are better than no ideas.
#15 Sympathy drives traffic.
#21 One comment is a fad; three trackbacks is a trend
and my personal fave …
#6 Intellectual plagiarism is rarely called out.
Thanks for the content, Colin.
PS – love the new look for the blog.
