Ad Age Global reported that more than 400 “hooligans” crashed Georgina Hobday’s 16th birthday party in Brighton, England after she advertised it on Facebook. The report in the UK’s Daily Express, said the group of party crashers included a 20-strong gang of thugs known as the Facebook Republican Army.
Entries tagged with “Social Networking”.
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Thu 4 Dec 2008
Fri 28 Nov 2008
Specialized social networks for women
Posted by Mike Bawden under Much Ado About Marketing
[4] Comments
While social mega-networks like Facebook and MySpace have their own drawbacks from a growth and advertising activation/conversion standpoint, growth in the social networking space is coming from niche networks (easy to create via services like Ning and Freewebs). And among niche networks, you’d be hard-pressed to find a niche more expansive (or lucrative) than those nets appealing to women.
So a special “thanks” to Toby Bloomberg, the Marketing Diva, for her list of top social networks for women. She’s done a lot of work here and I’m just going to re-publish her list – but for those of you who may be familiar with other networks (or have developed one of your own) focusing on the women’s market, please let me know about it for a follow-up post at some point in the future.
Wed 13 Feb 2008
Are ads on social networking sites anti-social?
Posted by Mike Bawden under Media
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I caught onto this article during my daily scan through blogs and articles. It seems the effectiveness of ads run in social networking spaces (like Facebook, bebo and MySpace) aren’t as lucrative as originally thought. But the real news isn’t the statement that Google’s $900 million guaranteed ad deal doesn’t look like it will pan out – the real news is that “the MySpace Generation may be getting annoyed with ads and a bit bored with profile pages.”
Yikes
