Half-Day Webinar for Communicators at Food Manufacturers, Beverage Producers, Grocery Stores, Kitchen Suppliers, and Specialty Food Retailers. Moderated by renowned social media expert, blogger, consultant and trainer, Sally Falkow, APR.
Use advanced social media marketing strategies to skyrocket visibility and sales— frontline practitioners reveal how to build loyalty, website traffic, press coverage, client satisfaction and sales
In just one-half day, you’ll cover:
Best practices for using Twitter as a food and beverage marketing tool
Key elements every food or beverage online newsroom must have to boost press coverage and Google search ranking
Which social media promotions work best to boost trackable sales now?
How to create communities of evangelists for your food or beverage
How to track online conversations and mentions of your product—and how to respond when you don’t like what you hear
How to create a cost-effective social media strategic plan “step-by-step”
A bad review on food and beverage websites and blogs: What you can and should do about it
Cultivating food and beverage bloggers and websites: What works and what doesn’t
How to decide which social media are most valuable for your product . . . and which you can ignore
What should your online messaging strategy be—and how can you communicate it in just 140 characters?
To blog or not to blog: How to assess blogging costs vs. benefits
How to build a large and loyal following on Facebook
Most effective uses of online video—and what you need (and don’t need) to produce your own
And many, many more tips, tricks, trends and inside approaches
Hear and confer with communicators from General Mills, Campbell Soup, and other food and beverage brands like yours, as well as other social media experts, who will share their “war stories” and valuable lessons learned.
(from Localeze) Using Localeze Premium Listings, Feature Allows Consumers to Tag Location Details in Tweets
VIENNA, Va. (June 15, 2010) – Localeze, the largest business listings identity management company for local search, today announced its partnership with Twitter for its new Twitter Places feature. Localeze will provide Twitter with 14 million local search business listings, which allow users to tag tweets with locations, helping to establish a consistent and robust online identity for local businesses.
Localeze provides the standardization of local search listings needed to create a consistent anchor identity for businesses, including name, address and phone number (NAP), on local search and social platforms, including Twitter. Localeze’s process of managing and enhancing listings allows businesses to directly take control of their online identity by providing a new level of access, governance and consistency.
“Local search business listings are one of the foundational pieces of context adding insight to social media interaction as they give users critical information about nearby places,” said Jeff Beard, president, Localeze. “For exploding social platforms like Twitter, it is essential to share where conversations are taking place so that consumers can fully engage with local businesses.”
To access Twitter Places, users need to enable Twitter’s “tweet with your location” feature and click “add your location.” Selecting the location populates a list of nearby Twitter Places offered by Localeze.
Localeze currently provides 14 million local search business listings, including nearly 600,000 verified and managed by local businesses to more than 90 local search platform and application partners.
About Localeze
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit www.localeze.com.
It’s a new decade in a new century … surely strategic communication must have evolved over the past several years? Yes—and no. While the explosion of social media—and the critical role it plays in reaching our audiences—has added new powers to our communication programs and campaigns, many of us still put far too much emphasis on tactics. Strategy is still you thinking in the biggest way possible about your business, and you don’t need a social media networking poll to tell you that.
Join Shonali Burke, Principal of Shonali Burke Consulting, as she gives an overview of why strategy is still important and how to demystify it. You’ll learn how to frame your communication strategy with the end-results in mind, and tie that strategy to your organization’s business objectives which is, after all, the reason our profession exists.
You will learn:
The difference between strategy and tactics
How social media should fit into your overall communication strategy
How to connect your efforts to your organization’s KPIs
How the 5W’s and H of public relations can help you frame your strategy
Why good measurement is critical to the success of your communication program
Who makes the key decisions in a household? Women. They determine when their kids, aging parents or husband should see the doctor.
So how do you gain their attention? Social media. Studies show women are the dominant force in social networks like Facebook and Twitter. These networks present a prime opportunity to showcase your hospital’s services, events and patient care.
During this 60-minute webinar, you will learn how to:
Formulate a social media strategy to reach women, including new moms
Develop messages that speak to your target audience
Publicize your hospital’s women-oriented events via social media
Start a hospital Twitter feed geared to women
Converse with mommy bloggers to understand their needs
Integrate offline strategies to expand your social network for women
Share data and studies with executive staff about this key demographic
Find online communities for women, or start one at your hospital
Generate ideas for engaging new and expectant mothers
And more!
Your presenter, Corey Walker, will teach you how to tailor your social media message to this influential audience.
When: Tuesday, June 22
Where: Online
Cost: $329 per site
As you know, engagement isn’t just a strategy–it is a new way of maintaining and even creating brands. In this one-of-a-kind Webinar, min gathers winners of its own 2010 Most Engaged Media Brands Awards–among them Cyndi Stivers of Entertainment Weekly–to share their insights on the meaning of “engagement” and on the many ways they have successfully achieved it with their print, online and on-air audiences.
Please join us on Tuesday, June 22, at 1:30 P.M. EST, as we learn how the leading magazine brands are defining, pursuing and achieving this elusive concept of engagement during the min Webinar:
Rules of Engagement: Secrets of the Most Engaged Media Brands.
Take just 90 minutes out of your day to learn:
How magazines are following their audiences into the live events and venues they care most about
How the new channels of email, Twitter, Facebook and blogs can be used to maintain an intimate connection with audiences
How magazines are leveraging the Internet to create focus groups and test new ideas for their editorial teams and even for their advertisers
How media companies are defining engagement for themselves and their ad clients, and measuring success
How bringing the audience into a publication deepens relationships with readers
How sales teams are leveraging their brand’s user engagement with advertisers to create new experiences for the consumer
How your Web site can be used to retain the audience you have and recruit new brand loyalists
How emerging platforms, including mobile, out-of home, in-store presence and retail partnerships, can make your brand a constant companion for your audience
When: Thursday, July 1, 2010 at 1pm EDT (90 minutes)
Where: Online
Cost: $ 299
Are clients asking you to integrate social media with their existing PR programs—but you’re unsure how to tie it all together? You’re not alone. By now, most in PR have tackled in social media tools—and implemented social media campaigns and on-offs for clients on channels ranging from blogs and Wikipedia to Twitter, Facebook, YouTube and beyond. Some have even launched proprietary networks for clients while others are still focused on online forums. Regardless your level of proficiency with various social media tools and tactics … chances are that your success has often been limited because these ad-hoc efforts typically lack a coherent strategy. What’s more: Clients and companies don’t pay for tactics—they pay for strategic counsel that moves the needle.
The good news: You can maximize your digital footprint across multiple social media platforms—and quadruple your results—by following this proven and practical program guaranteed to help you create an advanced social media strategy for all of your new media efforts. Designed to help your team create and execute successful social media campaigns and initiatives in seven easy steps, this strategic regimen will help you boost your Internet ROI, grow your online visibility or reputation and increase your search ranking for your company or clients. Join one of PR’s leading Web 2.0 gurus and best social media instructors for this intensive, interactive webinar to learn how it’s done. In just 90 information-packed minutes, she will give youstep-by-step practical guidelines for using all these social media tools in such a way that they complement each other and support your traditional PR program to drive organizational goals. If you are looking for apowerful social media strategy to help you build buzz, brand and the bottom line online, then this is one PR training event you and your team can’t afford to miss.
Key Takeaways:
Why you should not go one more day without drafting a social media strategy
How to sell a comprehensive social media strategy to skeptical management
Understanding the role social media optimization (SMO) plays inonline reputation management (ORM) and search engine reputation management (SERM)—plus how PR can tap these tools to build a bigger digital footprint
How to position PR and communications as a vital player in the internal conversation about leveraging your social media strategy and supporting new technologies
A Seven Step Guide designed to help you create and execute measurable social media campaigns and programs for your client, company or brand, including:
How best to create a social media team to drive your strategy
New ideas to help you draft a social media policy that matches your organizational culture
New tools and techniques to help you build a listening program
How to establish goals and metrics for your social media program
Best ways to assign social media roles and responsibilities
Checklists to help you decide which social media tools and networks are best suited for your goals and audiences
How to monitor and adjust your social media program for greater results
How to optimize your client or company’s web presence via social news buttons, blogging, Web video, online photo sharing, online social networks from Facebook to YouTube to Twitter…and beyond
How online newsrooms and Social Media Releases can play an important role
SEO Fundamentals: First steps for bringing your SEO tools and SERM techniques up to speed as part of your social media plan
Social media strategy do’s and don’ts—plus warnings from brands that blew it
Best Practices : Examples you can take to your execs to show how a social media strategy can help build brand and the bottom line
How to track and measure the value of your social media program and prove it to management
How to talk to the C-suite about your new social media strategy
YOUR PRESENTER: Jennifer Cisney is the chief blogger and social media manager at Eastman Kodak. She has been with Eastman Kodak for twelve years, resulting in a broad knowledge of the various businesses and in depth experience with the corporate website, kodak.com. Her contributions to Kodak’s online experience have been inspirational photography, design expertise and creative content. She helped create and now manages the corporate blogs. After launching Kodak’s social media initiatives, she oversees Kodak’s presence on social media sites like Facebook, YouTube, Twitter and Flickr. Jennifer has been a speaker at such social media conferences as BlogWorld, BlogHer, Marketing to Women, 140 Characters Conference and The Inbound Marketing Summit. Jennifer was also recognized as one of Advertising Age’s 2009 Women to Watch.
YOUR MODERATOR: Brian Pittman is content director of Bulldog Reporter’s PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine, among other titles. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher. Complete Bio
(from Bulldog Reporter)
When: Thursday, June 3, 2010 starting at 1pm EDT
Crisis veteran Gerard Braud shares his inside response secrets.
Search “BP” online right now—and what do you find? It’s a nightmare, of course. Chances BP will suffer from today’s horrible online buzz for years and years to come, thanks to the “long tail” effect of the Internet.
So what do you do when your company, client, CEO or brand faces a crisis—online or off? How do you win the war on the Web when bad news, flat-out lies or rumors strike in social media? How do you stem the tide before the damage goes viral?
As you know, the key to crisis survival is preparation—the ability to develop messages and implement response plans immediately, before the 24/7 media bang down your door, before you’re “tweeted” to death.
Here’s some solid help: To make sure your organization’s crisis plan is current and robust, I urge you to listen in on PR University’s upcoming audio conference: “Social Media When “It” Hits the Fan: What PR Must Know about Online Crisis Communications to Win the War on the Web.”
In just 90 information packed minutes, crisis guru Gerard Braud will reveal proven crisis response strategies that are guaranteed to increase your competence and confidence when combating reputation or brand disasters in today’s multi-dimensional communications environment. (more…)
Posted by Mike Bawden under B2B Marketing Comments Off
For some, the mix of social media with B2B marketing is a tough one to swallow. While several business marketers were quick to jump onto web sites, the communications tended to be one-way (not interactive), with many web sites becoming little more than electronic brochures that were cheaper to produce and easier to distribute than their paper predecessors.
But with the ‘web came the promise of interactivity. And that promise is now starting to mature in the form of social media (or Web 2.0). But what’s a business to do if it sells, primarily, to other businesses?
Editor’s Note: This is the first guest post by a contributing writer to the Brand Central Station Blog. Mary Ann Johnson is a member of Team Position2, experts in search and social media marketing and sent us this post on behalf of the team. You can learn more about Position2 by visiting their web site.
by Team Position2
Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users.
With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.
Social Media Monitoring is all about figuring on what the objectives are, listening, refining the talks, analyzing and taking action.
Social Media Monitoring and analysis can be used by a brand to improve a product, get feedbacks, customer service, market research or any marketing and communication.
(Editor’s Note: This is one of my favorite blog posts – not just for the comments it generated but for the way it addressed a re-occuring theme: that, somehow, PR is dead and Social Media killed it. C’mon people. Get over it.)
I’m going to try and infuse something that’s been missing from this whole “Social Media is killing PR” meme that seems to be sweeping through the Blogosphere/Twitterverse lately.
A little common sense.
This maelstrom has been whipped up, primarily, by PR’s and journalists/bloggers working in the technology space. And the echo is practically deafening.
While there have been plenty of valid points raised about the nature of public relations, the profession’s current and future place in the enterprise, the role of blogging and other Web 2.0 apps in brand building, sales and CRM – I’ve come to one major conclusion:
Social media “experts” need to get over themselves and PR people need to stop looking over their shoulder to see who’s trying to do them in.
Besides when you’re at an all-you-can-eat restaurant, of course.
The answer is when you’re trying to drag your business (or your client) into the realm of social media and/or online marketing (no, they’re not exactly the same thing – but that’s a topic for another post at another time).
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