Aaron Smith, writing for MediaPosts’s Email Insider, provided an interesting sumary of the most common misconceptions about email marketing. Aaron is a founder and principal at Smith-Harmon, a design agency focused on email marketing. (Visit the Smith-Harmon site.)
In these tough economic times, more and more businesses are turning to low-cost marketing tactics that offer potentially high rewards – tactics like email marketing.
The problem, as Aaron points out, is that this potential for a high return on the marketing investment can lead executives to make incorrect assumptions and uninformed business decisions that can have significant (and negative) consequences over time.
