ADOTAS — Unsurprisingly, females are using sites like Facebook and Linkedin to connect with colleagues and friends and check out products, but they also worry about privacy protections.
According to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected, substantial majorities use social networks to research products and services (79%) and finding deals and discounts (64%). While users understand the need for revenues, networking, self-promotion, keeping in touch and privacy remain their top priority.
