Brand Central Station

(from Content Marketing News)

When: June 30, 2010
Time:  1:00 pm EDT  (30 minutes)
Where:  Online
Cost:   Free

It can drive you crazy. You spend and spend and spend on PPC, without harvesting the results you demand for the investment you make. Let the wizard of PPC Soren Ryherd from Working Planet Marketing Group de-mystify the PPC ROI tracking process with some live examples from PPC campaigns and clients, including ideaLaunch.com.

Learn how to track the ROI from your PPC investment with new methodology, tools and tricks of the trade. Learn how content marketing becomes your best asset with PPC strategy in turning more browsers into believers, and believers into buyers.

Soren joins host Byron White, founder of ideaLaunch and LifeTips.com on this months Content Marketing Webinar series focused on tracking PPC return on investment.

This 30-Minute FREE Webinar will help you do the following:

• Win the War of PPC Words on the Web
• Think beyond conversion and into the sales funnel
• Profitably Drive PPC Strategy & Tactics

Free 101 Content Marketing Tips Book

Attend this webinar and we’ll send you a PDF version of Byron’s newly published book, 101 Content Marketing Tips. It’s a $9.99 value and is full of priceless information.

Register Now!

(from Bulldog Reporter)

When:  Thursday, June 17
Where:  Teleconference
Cost:  $99 per registrant

No one needs to tell you that the economy is picking up speed again—with consumers opening up their wallets as they haven’t done in several years. The upshot is that this coming holiday season promises to be a boon … if you can get your product or service in front of product review and gift guide editors now. After all, the early bird gets the media hit when it comes to gift guides—and many outlets are doing their seasonal planning right now. It’s the same for summer wedding gift guides, Valentine’s Day gift guides, Mother’s and Father’s Day gift guides,graduation gift guides and so on.

So what are the new consumer triggers that drive Americans to buy now? What are the new editorial hot buttons that gatekeepers at the nation’s top gift guides require when it comes to products and goods they’ll cover? And how can you get your product or service out in front of them before the competition does? To learn the answers and win a spot for your gift when and where it counts most, join Bulldog Reporter’s PR University for a behind the scenes look at thesecrets of scoring valuable coverage in the nation’s top gift guides—from the very editorial gatekeepers who decide what runs and what doesn’t. They’ll outline what they’re looking for now, this year’s hottest items, the latest consumer buying behaviors and trends—and how public relations can position items for optimal product placement in front of millions of shoppers this promising turnaround year.

What You Will Learn

• The New Consumer Mindset: What cautious consumers and the value-seeking public want now in holiday gifts and products—and from the products coverage they trust
• 2010 & 2011 Editorial Hot Buttons: The gadgets, goods, gear andtop shopping trends editors will be covering this holiday season as the economy gathers steam—and how to emphasize these pegs in your media outreach
• How top holiday gift guides differ in scope and mission—and how to use these insights to get products reviewed in today’s changing media environment
• Early-Bird Techniques: Best ways to pitch embargoed products, negotiate exclusive first looks and manage beta runs months in advance
• Pitching product blogs and websites: How online gift guides differ from their print counterparts—and how to provide multimedia toboost your digital footprint
• Cost-Cutting Tips: Easy ways to get product in the right editor’s hands without wasting time and money on blanket campaigns
• Packaging, pitches and press kits that grabs editors’ attentionevery time
• New Product Protocols: What journalists can (and can’t) receive and how they prefer to receive mailed items and seasonal gifts
• How JPEGs, graphics and four-color artwork can help you edge out the competition for valuable editorial real estate
• Why freelancers could be your back door to coverage … and how to use them as allies when pitching seasonal products to top editors
• How smaller concerns can earn more holiday coverage than corporate giants with deeper pockets (and resources)
• Social Media Update: How these media outlets use social media to source and seek product to cover—plus how you can use tools like Twitter to build relationships with them and even pitch items for them cover
• Advanced Media Relations: How the best PR pros have gained the ear—and trust—of these editorial gatekeepers—and how you can do the same

This seminar is offered as part of Bulldog Reporter’s PR University.  Register Now to make sure you have a spot!

(from Bulldog Reporter’s PR University)

When:     Thursday, July 1, 2010 at 1pm EDT (90 minutes)
Where:   Online
Cost:        $ 299

Are clients asking you to integrate social media with their existing PR programs—but you’re unsure how to tie it all together? You’re not alone. By now, most in PR have tackled in social media tools—and implemented social media campaigns and on-offs for clients on channels ranging from blogs and Wikipedia to Twitter, Facebook, YouTube and beyond. Some have even launched proprietary networks for clients while others are still focused on online forums. Regardless your level of proficiency with various social media tools and tactics … chances are that your success has often been limited because these ad-hoc efforts typically lack a coherent strategy. What’s more: Clients and companies don’t pay for tactics—they pay for strategic counsel that moves the needle.

The good news: You can maximize your digital footprint across multiple social media platforms—and quadruple your results—by following this proven and practical program guaranteed to help you create an advanced social media strategy for all of your new media efforts. Designed to help your team create and execute successful social media campaigns and initiatives in seven easy steps, this strategic regimen will help you boost your Internet ROI, grow your online visibility or reputation and increase your search ranking for your company or clients. Join one of PR’s leading Web 2.0 gurus and best social media instructors for this intensive, interactive webinar to learn how it’s done. In just 90 information-packed minutes, she will give youstep-by-step practical guidelines for using all these social media tools in such a way that they complement each other and support your traditional PR program to drive organizational goals. If you are looking for apowerful social media strategy to help you build buzz, brand and the bottom line online, then this is one PR training event you and your team can’t afford to miss.

Key Takeaways:

• Why you should not go one more day without drafting a social media strategy
• How to sell a comprehensive social media strategy to skeptical management
• Understanding the role social media optimization (SMO) plays inonline reputation management (ORM) and search engine reputation management (SERM)—plus how PR can tap these tools to build a bigger digital footprint
• How to position PR and communications as a vital player in the internal conversation about leveraging your social media strategy and supporting new technologies
• A Seven Step Guide designed to help you create and execute measurable social media campaigns and programs for your client, company or brand, including:
  • How best to create a social media team to drive your strategy
  • New ideas to help you draft a social media policy that matches your organizational culture
  • New tools and techniques to help you build a listening program
  • How to establish goals and metrics for your social media program
  • Best ways to assign social media roles and responsibilities
  • Checklists to help you decide which social media tools and networks are best suited for your goals and audiences
  • How to monitor and adjust your social media program for greater results
• How to optimize your client or company’s web presence via social news buttons, blogging, Web video, online photo sharing, online social networks from Facebook to YouTube to Twitter…and beyond
• How online newsrooms and Social Media Releases can play an important role
• SEO Fundamentals: First steps for bringing your SEO tools and SERM techniques up to speed as part of your social media plan
• Social media strategy do’s and don’ts—plus warnings from brands that blew it
• Best Practices : Examples you can take to your execs to show how a social media strategy can help build brand and the bottom line
• How to track and measure the value of your social media program and prove it to management
• How to talk to the C-suite about your new social media strategy

YOUR PRESENTER:
Jennifer Cisney is the chief blogger and social media manager at Eastman Kodak. She has been with Eastman Kodak for twelve years, resulting in a broad knowledge of the various businesses and in depth experience with the corporate website, kodak.com. Her contributions to Kodak’s online experience have been inspirational photography, design expertise and creative content. She helped create and now manages the corporate blogs. After launching Kodak’s social media initiatives, she oversees Kodak’s presence on social media sites like Facebook, YouTube, Twitter and Flickr. Jennifer has been a speaker at such social media conferences as BlogWorld, BlogHer, Marketing to Women, 140 Characters Conference and The Inbound Marketing Summit. Jennifer was also recognized as one of Advertising Age’s 2009 Women to Watch.

YOUR MODERATOR:
Brian Pittman is content director of Bulldog Reporter’s PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine, among other titles. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher. Complete Bio

(from BtoB.com)
When:    Thursday, June 3, 2010 at 1pm EDT

BtoB‘s Ellis Booker and Genius.com’s Parker Trewin provide an inside look and detail 7 key findings from the recent B2B Marketing Skills Survey, which zeros in on the evolving role of today’s marketer.

The research-based webcast will explore the survey findings on a wide range of hot topics, including:

• Evolving skill sets
• Success metrics
• Alignment issues

Additionally, the webcast will provide implications and outline possible actions for today’s connected B2B marketer.

Click here to register for the webinar.

(from Bulldog Reporter)
When:     Thursday, June 3, 2010 starting at 1pm EDT

Crisis veteran Gerard Braud shares his inside response secrets.

Search “BP” online right now—and what do you find? It’s a nightmare, of course. Chances BP will suffer from today’s horrible online buzz for years and years to come, thanks to the “long tail” effect of the Internet.

So what do you do when your company, client, CEO or brand faces a crisis—online or off? How do you win the war on the Web when bad news, flat-out lies or rumors strike in social media? How do you stem the tide before the damage goes viral?

As you know, the key to crisis survival is preparation—the ability to develop messages and implement response plans immediately, before the 24/7 media bang down your door, before you’re “tweeted” to death.

Here’s some solid help: To make sure your organization’s crisis plan is current and robust, I urge you to listen in on PR University’s upcoming audio conference: “Social Media When “It” Hits the Fan: What PR Must Know about Online Crisis Communications to Win the War on the Web.”

In just 90 information packed minutes, crisis guru Gerard Braud will reveal proven crisis response strategies that are guaranteed to increase your competence and confidence when combating reputation or brand disasters in today’s multi-dimensional communications environment.
(more…)

(from Mediabistro.com)
When: 4 weeks starting Wednesday, June 9; 9-10am EDT
Cost: $350

There have never been more potential outlets and opportunities for writers, but at the same time, there’s never been more competition.

In this course, you will learn how to make the current climate in both publishing and parenting work for you. We’ll explore the many different outlets available to freelance writers, from blogs to websites to magazines, as well as the kinds of story ideas and formats that today’s editors are looking for. We’ll cover the nuts and bolts of researching, writing, and revising a parenting story, how pitches differ and most importantly, how to develop strong relationships with your editors.

In this class, you will learn how to:

• Mine your life, experience, and connections for ideas
• Define yourself as a parenting writer
• Find the markets available to you as a parenting writer, including magazines, blogs, and websites
• Target your pitches
• Research topics and identify sources
• Create engaging stories that editors and readers won’t want to put down

Learn more and register now. Prefer to register by telephone? Call us at 212-547-7890.

(from PR News)
When: Thursday, June 17, 2010
Where: The National Press Club, Washington D.C.

Please take a moment to check out the topics and speakers for PR News’ Media Relations Forum and you’ll see that one day out of the office and getting into the minds of leading brand and reputation builders will be well worth your time.

The forum will address the most critical media relations issues and new opportunities facing communications professionals. Including:

• Media Training
• Social Media
• Blogger Relations
• New tools and Technologies
• Crisis Management
• Measurement
• SEO
• Budgeting and Resource Management

We’ve programmed in ample networking time so you can make important connections. Plus, we will have our PR News editorial team on hand taking copious notes so that we can provide you with an executive summary that will include the most important take-aways from each session. Leave the note-taking to us so you can listen, learn and make the most of this one day.

With social media, nontraditional online influencers and a true 24/7 communications landscape, media relations is more complicated yet more exciting than ever. Join us on June 17 and you’ll be sure to take away a smarter, more effective media relations playbook.  Click here for more information and to register.

Questions?
If you’d like to register by phone or have questions regarding the program, please contact conference coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.

(from min Online)
When: Tuesday, June 22, 2010 – 1:30-3:00 p.m. (ET)

Join Webinar Speakers: Sean Adams, VP, Online Communities, Moose River Media, Rachel Buchholz, Managing Editor, National Geographic Kids, Cyndi Stivers, Managing Editor, EW.com and Amy Wilkins, SVP, Publisher, Martha Stewart Weddings.

Engagement is the new holy grail of media, but what does it mean and how are the leading magazine brands defining, pursuing and achieving this elusive concept? Here’s the litmus test: If a media brand is your constant companion, if it becomes part of your everyday media habits, if it is not only there for you in print but also in the places you shop, then it has engaged you. In this one-of-a-kind Webinar, min gathers winners of its own 2010 Most Engaged Media Brands Awards to share their insights on the meaning of “engagement” and on the many ways they have successfully achieved it with their print, online and on-air audiences.

Marketers now have a wide terrain of possible touch points with which to cultivate real relationships with audiences: Web site, TV, social networks, mobile, live events and even in-store. Our webinar panel coordinates their outreach across these many channels to create a seamless, 360 degree presence for their brands in their audience’s lives. They know that engagement isn’t just a strategy-it is a new way of maintaining and even creating brands. Join our panel of experts on June 22, at 1:30 P.M. EST, as they share insights and success stories in the world of media engagement.

Questions: contact Saun Sayamongkhun at 301-354-1610; saun@accessintel.com.

Register Now