So much time is spent talking about audience engagement; and as marketers we often use the word “audience” to mean “customer.” So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almost any company. Who are these people?
Your employees.
So often overlooked and very often ignored – most employees in most companies often feel disassociated from their employer’s balance sheet. Sales and production goals are (very often) dictated and abstract, received without any kind of context to the work-a-day world in which most employees operate.
That’s why internal communications programs can do more than just improve morale. Properly designed and implemented, they can work wonders when it comes to improving operational performance.
