Kudos to Saatchi & Saatchi who hold a bi-annual competition to find great ideas with “to make a positive difference, and maybe even change the world.” In this article by Saabira Chaudhuri, Saatchi’s ECD, Bob Isherwood explains why the ad agency holds the competition:
“We’re an ideas company. We rebranded ourselves in the advertising world in 1997 and took the word advertising out of our name entirely.”
The winner of the competition receives a $100,000 prize ($50,000 in cash and $50,000 in consulting services). The award is given to an innovative idea that has the potential to reach the largest number of people and make the biggest impact.
Read more about the competition and the winner (the LifeStraw, which aims to provide the developing world with clean drinking water) by clicking here.
