(Editor’s Note: This is one of my favorite blog posts – not just for the comments it generated but for the way it addressed a re-occuring theme: that, somehow, PR is dead and Social Media killed it. C’mon people. Get over it.)
I’m going to try and infuse something that’s been missing from this whole “Social Media is killing PR” meme that seems to be sweeping through the Blogosphere/Twitterverse lately.
A little common sense.
This maelstrom has been whipped up, primarily, by PR’s and journalists/bloggers working in the technology space. And the echo is practically deafening.
While there have been plenty of valid points raised about the nature of public relations, the profession’s current and future place in the enterprise, the role of blogging and other Web 2.0 apps in brand building, sales and CRM – I’ve come to one major conclusion:
Social media “experts” need to get over themselves and PR people need to stop looking over their shoulder to see who’s trying to do them in.
In every social order there are those at the top and then there are the rest of us a few rungs down the ladder (some a few more rungs than others). That’s even true in the Twitterverse where there are some folks who are bound to attract more “followers” than others.
