(from Bulldog Reporter)
When: Thursday, June 17
Where: Teleconference
Cost: $99 per registrant
No one needs to tell you that the economy is picking up speed again—with consumers opening up their wallets as they haven’t done in several years. The upshot is that this coming holiday season promises to be a boon … if you can get your product or service in front of product review and gift guide editors now. After all, the early bird gets the media hit when it comes to gift guides—and many outlets are doing their seasonal planning right now. It’s the same for summer wedding gift guides, Valentine’s Day gift guides, Mother’s and Father’s Day gift guides,graduation gift guides and so on.
So what are the new consumer triggers that drive Americans to buy now? What are the new editorial hot buttons that gatekeepers at the nation’s top gift guides require when it comes to products and goods they’ll cover? And how can you get your product or service out in front of them before the competition does? To learn the answers and win a spot for your gift when and where it counts most, join Bulldog Reporter’s PR University for a behind the scenes look at thesecrets of scoring valuable coverage in the nation’s top gift guides—from the very editorial gatekeepers who decide what runs and what doesn’t. They’ll outline what they’re looking for now, this year’s hottest items, the latest consumer buying behaviors and trends—and how public relations can position items for optimal product placement in front of millions of shoppers this promising turnaround year.
What You Will Learn
- The New Consumer Mindset: What cautious consumers and the value-seeking public want now in holiday gifts and products—and from the products coverage they trust
- 2010 & 2011 Editorial Hot Buttons: The gadgets, goods, gear andtop shopping trends editors will be covering this holiday season as the economy gathers steam—and how to emphasize these pegs in your media outreach
- How top holiday gift guides differ in scope and mission—and how to use these insights to get products reviewed in today’s changing media environment
- Early-Bird Techniques: Best ways to pitch embargoed products, negotiate exclusive first looks and manage beta runs months in advance
- Pitching product blogs and websites: How online gift guides differ from their print counterparts—and how to provide multimedia toboost your digital footprint
- Cost-Cutting Tips: Easy ways to get product in the right editor’s hands without wasting time and money on blanket campaigns
- Packaging, pitches and press kits that grabs editors’ attentionevery time
- New Product Protocols: What journalists can (and can’t) receive and how they prefer to receive mailed items and seasonal gifts
- How JPEGs, graphics and four-color artwork can help you edge out the competition for valuable editorial real estate
- Why freelancers could be your back door to coverage … and how to use them as allies when pitching seasonal products to top editors
- How smaller concerns can earn more holiday coverage than corporate giants with deeper pockets (and resources)
- Social Media Update: How these media outlets use social media to source and seek product to cover—plus how you can use tools like Twitter to build relationships with them and even pitch items for them cover
- Advanced Media Relations: How the best PR pros have gained the ear—and trust—of these editorial gatekeepers—and how you can do the same
This seminar is offered as part of Bulldog Reporter’s PR University. Register Now to make sure you have a spot!
