Posted by Mike Bawden under Media, Much Ado About Marketing
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(Company press release)
Drink Me magazine launches its first issue this month in San Francisco. Published by Open Content, Drink Me is the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts.
“Thirty months in the making, we’re finally here,” says Daniel Yaffe, president of Open Content. “It’s been a long and exciting road. We hope our readers take time to explore and enjoy as we offer up all the alcohol culture one could ever ask for, bottled up and ready to drink with a little tag that reads, ‘Drink Me.’ Welcome to our world…”
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Posted by Mike Bawden under Much Ado About Marketing
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Romenesko points to this post in the NY Times (reg. required) covering the final days of one of America’s premiere newspaper companies.
Posted by Mike Bawden under Much Ado About Marketing
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Jon Fine, the media blogger for BusinessWeek, provides a concise review of what’s wrong with Time Magazine’s latest rationale for moving to a Friday street date for the publication. Time’s justification for the shift in publishing schedule is, in theory, advertiser-driven:
“The new Friday on-sale date gives advertisers a tremendous opportunity to convey their messages to TIME’s 27 million readers before the weekend, when consumers do the large majority of purchasing.”
But as Fine points out, similar scheming for Time’s sister publication, Life, hasn’t borne any fruit.
Print media is writhing under pressure to drive down costs, increase ad pages and stay relevant with a media that can’t change once its made and isn’t timely under any circumstance. Mike Driehorst points out the very same problems in this post on the Newspaper Industry’s problems.
Your thoughts are welcome here – what should Time do?
