Echoing around the media blogosphere today (at over 1,700 5,000 18,000 posts and counting) has been the news that CBS Television is “considering” a television spot from a reputed dating site for homosexuals called Mancrunch. And when we say “considering” we take that to mean they’ve received the commercial and, presumably, an order to air it in the Super Bowl for a couple million bucks – but the spot is going through a review by someone in the the Broadcast Standards & Approvals department of the network.
In the meantime, Mancrunch has turned on the publicity machine – generating maximum buzz by getting the red meat journalists at FOX News to bite on the story and proclaim that CBS is considering airing the gay dating site ad during the Super Bowl. That, in turn, has lead to posts on the Huffington Post, LA Times and several other news sites to continue giving the story gravitas.
This is all great for Mancrunch and, I suspect, of very little consequence to CBS. And why is that, you might ask …
… because as of this point in time, none of this “news” is confirmed.
