After posting my piece on Consumer 2.0, I received a Tweet from one of my friends on Twitter.
@BrandCentral – Consumers need to make companies stop taking us for granted. We are your source of income – respect us, dangnabbit!
Not only did I find the Tweet to be interesting because I hadn’t seen “dangnabbit” spelled out in a while, but the sentiment of the post was indicative of a larger problem I see brewing for marketers in the future. ”Engagement” is a big word circulating through the marketing universe at this time, but in reality, engagement requires two-way interactions between parties. Real interaction is built on a foundation of mutual respect.
And according to my informal survey of one and a just-released study of the nation’s political climate conducted by BIGresearch, Americans are feeling a little disrespected on all levels.
