(from Ragan Communications)
When: Thursday, June 24, 2010
Time: 3-4:15 pm EDT
Where: Online
Cost: $209
It’s a new decade in a new century … surely strategic communication must have evolved over the past several years? Yes—and no. While the explosion of social media—and the critical role it plays in reaching our audiences—has added new powers to our communication programs and campaigns, many of us still put far too much emphasis on tactics. Strategy is still you thinking in the biggest way possible about your business, and you don’t need a social media networking poll to tell you that.
Join Shonali Burke, Principal of Shonali Burke Consulting, as she gives an overview of why strategy is still important and how to demystify it. You’ll learn how to frame your communication strategy with the end-results in mind, and tie that strategy to your organization’s business objectives which is, after all, the reason our profession exists.
You will learn:
- The difference between strategy and tactics
- How social media should fit into your overall communication strategy
- How to connect your efforts to your organization’s KPIs
- How the 5W’s and H of public relations can help you frame your strategy
- Why good measurement is critical to the success of your communication program
- And more!
