Brand Central Station

(from Bulldog Reporter)
When:     Thursday, June 3, 2010 starting at 1pm EDT

Crisis veteran Gerard Braud shares his inside response secrets.

Search “BP” online right now—and what do you find? It’s a nightmare, of course. Chances BP will suffer from today’s horrible online buzz for years and years to come, thanks to the “long tail” effect of the Internet.

So what do you do when your company, client, CEO or brand faces a crisis—online or off? How do you win the war on the Web when bad news, flat-out lies or rumors strike in social media? How do you stem the tide before the damage goes viral?

As you know, the key to crisis survival is preparation—the ability to develop messages and implement response plans immediately, before the 24/7 media bang down your door, before you’re “tweeted” to death.

Here’s some solid help: To make sure your organization’s crisis plan is current and robust, I urge you to listen in on PR University’s upcoming audio conference: “Social Media When “It” Hits the Fan: What PR Must Know about Online Crisis Communications to Win the War on the Web.”

In just 90 information packed minutes, crisis guru Gerard Braud will reveal proven crisis response strategies that are guaranteed to increase your competence and confidence when combating reputation or brand disasters in today’s multi-dimensional communications environment.
(more…)

(from Mediabistro.com)
When: 4 weeks starting Wednesday, June 9; 9-10am EDT
Cost: $350

There have never been more potential outlets and opportunities for writers, but at the same time, there’s never been more competition.

In this course, you will learn how to make the current climate in both publishing and parenting work for you. We’ll explore the many different outlets available to freelance writers, from blogs to websites to magazines, as well as the kinds of story ideas and formats that today’s editors are looking for. We’ll cover the nuts and bolts of researching, writing, and revising a parenting story, how pitches differ and most importantly, how to develop strong relationships with your editors.

In this class, you will learn how to:

• Mine your life, experience, and connections for ideas
• Define yourself as a parenting writer
• Find the markets available to you as a parenting writer, including magazines, blogs, and websites
• Target your pitches
• Research topics and identify sources
• Create engaging stories that editors and readers won’t want to put down

Learn more and register now. Prefer to register by telephone? Call us at 212-547-7890.