On-going education is a vital part of any professional growth plan – and that’s especially true for marketers, PR flacks and ad folks. After all, aren’t we supposed to be setting the cultural bar for the rest of society?
Scary thought, isn’t it?
Well, now is a good time to consider how you’re going to stay sharp for clients. PRWeek’s Next Conference (scheduled for next week in NYC) looks to put people in touch with various “thought leaders” in the world of digital marketing and online spin-meistering. The best part, though, is it looks like there’s still room to get in to the conference.
Here’s the line-up (from a recent promotional e-mail):
- A Q&A on the economics of publishing with Bob Nolan, managing partner of Halyard Capital (new speaker)
- Predictions about what’s coming, from experts like Tom Arrix of Facebook (new speaker), Steve Rubel of Edelman, Peter Kim of Dachis Corporation, and Evan Neufeld of ComScore
- Roundtable conversations covering word-of-mouth marketing, and taking risks on the digital frontier
- Keynote on the future of digital media by Robert Thomson, managing editor of The Wall Street Journal
- Killer content, covered by Bonnie Fuller, trendspotter Marian Salzman, and Michael Zimbalist, head of R&D at The New York Times Company
- Lessons about how top in-house teams like IBM are organizing for success in the digital world
- A model for the next generation in PR leadership, including digital know-how and media expertise.
We won’t be able to make it, but would love to hear from some PR and marketing folks who manage to attend. Be sure to make your reservation today. Or e-mail pilar.mustafa@prweek.com with a question or two.
