Entries tagged with “Movies”.
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Thu 16 Apr 2009
Posted by Mike Bawden under Marketing, Much Ado About Marketing
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The Associated Press reports that Warner Brothers has announced its intentions to move up the opening of the next Harry Potter movie (Harry Potter and the Half-Blood Prince) to Wednesday, July 15 – two days earlier than its previous release date.
Rumors are also circulating that Paramount intends to break the new Star Trek movie on Thursday, May 7th at 7pm rather than holding out for a midnight premier in the wee hours of the 8th.
The moves are seen as last-minute positioning tactics to try and eek out extra box office dollars during the first weekend of what is shaping up to be a very hotly contested summer at the movie theater. Unlike previous years, no “blockbuster” is expected to last more than two weeks at the top of the box office charts, although the premature release of the new Wolverine Origins movie (leaked to the Internet a few weeks ago) may help Trek’s second and third week draws.
For marketers, all of this increased churn in the movie theater will, in all likelihood, accelerate the “depreciation” of movie-related promotions in stores and online.
Mon 18 Feb 2008
Or, at least, he will be.
[youtube=http://www.youtube.com/watch?v=cQ60n9DiAEM&rel=1]
With this coming out on May 22 and Lucas launching a Star Wars animated movie this summer, is there any wonder why Paramount has decided to hold off the Star Trek Movie to Summer of ’09?
Look for a big box office this summer.
Wed 13 Feb 2008
Posted by Mike Bawden under Much Ado About Marketing
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Crain’s NY reports the estate of JRR Tolkien is suing New Line Cinemas for royalties on the Lord of the Rings film trilogy. The estate and fellow plaintiffs say they only received $62,500 as an up-front payment of the 7.5% of gross receipts they were promised.
Let’s see now. The LOTR films grossed about $6 billion ($6,000,000,000). 7.5% of that would be $450 million.
The writers’ strike was hard enough on Hollywood. The last thing producers need is for the Tolkien estate’s negotiation team to show up at their door (see photo).
