(from min Online)
When: Tuesday, June 22, 2010 – 1:30-3:00 p.m. (ET)
Join Webinar Speakers: Sean Adams, VP, Online Communities, Moose River Media, Rachel Buchholz, Managing Editor, National Geographic Kids, Cyndi Stivers, Managing Editor, EW.com and Amy Wilkins, SVP, Publisher, Martha Stewart Weddings.
Engagement is the new holy grail of media, but what does it mean and how are the leading magazine brands defining, pursuing and achieving this elusive concept? Here’s the litmus test: If a media brand is your constant companion, if it becomes part of your everyday media habits, if it is not only there for you in print but also in the places you shop, then it has engaged you. In this one-of-a-kind Webinar, min gathers winners of its own 2010 Most Engaged Media Brands Awards to share their insights on the meaning of “engagement” and on the many ways they have successfully achieved it with their print, online and on-air audiences.
Marketers now have a wide terrain of possible touch points with which to cultivate real relationships with audiences: Web site, TV, social networks, mobile, live events and even in-store. Our webinar panel coordinates their outreach across these many channels to create a seamless, 360 degree presence for their brands in their audience’s lives. They know that engagement isn’t just a strategy-it is a new way of maintaining and even creating brands. Join our panel of experts on June 22, at 1:30 P.M. EST, as they share insights and success stories in the world of media engagement.
Questions: contact Saun Sayamongkhun at 301-354-1610; saun@accessintel.com.
