Editor’s Note: I subscribe to Seena Sharp’s email newsletter, “SharpInsights” and find it a quick and interesting read. This latest edition (#51) provided insights into how the business of coaching has changed. I thought I’d share it with you here …
SharpInsights #51: Going Coach Has a Whole New Meaning
The title “coach” used to be reserved for guys like Knute Rockne, Yogi Berra, and John Wooden-leaders who knew that winning took hard work, motivation and perseverance. Now, Americans are hiring coaches to lead them to different kinds of victory.
Letting Miss Daisy drive herself: The number of drivers who are 70 or older is growing and will top 30 million by 2020. Driving coaches prep seniors for their written and road tests, and research the most senior-friendly DMV offices.
Thinking outside the box: Death coaches help clients evaluate their myriad options including home funerals, green burials and low-cost alternatives.
Working 9 to 5 to 9: Career coaches edit resumes, conduct practice interviews, and advise job-seekers about everything from recruiters to social media.
Rewinding the gold watch: Retirement coaches help adults plan for the next phase in their lives which often involves a second career or new venture.
Name an activity, and there’s likely a coach ready to help you succeed. (Mediation coaches? Ohm…yes!) Can you leverage your company’s expertise by offering web-based or phone coaching?
Want more SharpInsights? Visit the archives at http://www.sharpmarket.com/sharpinsights/index.html
Rick Houcek, a regular contributor to the 
