I’m not sure why clients never understood this … but when it comes to getting the best out of their ad agency or PR firm for the least amount of money, clients turn from being “marketing partners” into “general contractors from hell.”
I an’t tell you how many times I’ve received RFP’s from clients that read more like a purchase order for gravel than a request for our best thinking on a tough marketing assignment. I’ve always wanted to respond: “Thanks for the bid request – we have a sale on four-color ads this week but we’re a little short on brochure ideas, can we arrange for a two-for-one swap?”
Now comes a study commissioned by Jones & Bonevac that reports at least 30% of marketing agency staff time is ineffective or wasted due to poor communications from their clients.
See, it was just as we suspected … it’s all the clients’ fault.
