Entries tagged with “Marketing”.
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Tue 15 Jun 2010
Posted by Mike Bawden under Advertising, Marketing
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Chicago (June 14, 2010)—Recent research from Mintel suggests that Hispanic women feel underrepresented in the beauty and personal care aisle. Over half of survey respondents said they would like to see more personal care products designed just for them and 64% would like more hair care products created specifically for Latinas.
“It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers,” says Leylha Ahuile, senior multicultural analyst at Mintel. “Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type.”
Hispanic women are especially concerned with the box or bottle their favorite products come in. Eighty-one percent of Latinas surveyed report that they would like to see more personal care products with bilingual packaging. Younger Hispanic women are more inclined to express a desire for bilingual packaging than their older counterparts.
“Hispanic consumers often look at bilingual packaging as a way of being acknowledged and respected by a brand, not because they are unable to read English,” notes Leylha Ahuile. “The lack of Spanish-language packaging has the potential to make these women feel ignored by manufacturers.”
Latina women are younger than the average US female population, and 62% of the Hispanic female population has yet to enter their peak earning years (35+). As a result, Mintel believes Latina purchasing power is definitely on the rise.
Please join Leylha Ahuile for a FREE webinar on June 16 at 2 pm CDT as she presents, “Marketing to Today’s Latina.”
Register here: http://tinyurl.com/26ood6p
About Mintel
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 38 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter:http://twitter.com/mintelnews
Thu 3 Jun 2010
Posted by Mike Bawden under PR News Headlines
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Wed 2 Jun 2010
Posted by Mike Bawden under Events, Seminars/Webinars
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(from Chief Marketer)
When: Wednesday, June 9, 2010 at 2pm EDT
Do you want to turn more prospects into profits? Attend the webinar “The Crawl, Walk, and Run of Lead Scoring” and discover how you can make smart business decisions about your leads by identifying your best prospects – boosting conversion rates, speeding sales cycles, increasing customer lifetime values and reducing marketing waste.
You will learn:
- How lead scoring and analytics can…
- Improve call handling in a contact center
- Optimize lead handling by a sales team
- Refine and target follow-up marketing
- Identify prospects with laser-like precision
- How the real-time application of analytics and scoring is helping companies change the way they do business—giving them a competitive edge
- Ways to quickly gain institutional buy-in with immediate results showing the full value of your analytics
- Best practices from our current lead scoring clients
- How to get more revenue out of your leads
Click here to register through Chief! Marketer.
Wed 2 Jun 2010
Posted by Mike Bawden under Events, Seminars/Webinars
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(from BtoB.com)
When: Thursday, June 3, 2010 at 1pm EDT
BtoB‘s Ellis Booker and Genius.com’s Parker Trewin provide an inside look and detail 7 key findings from the recent B2B Marketing Skills Survey, which zeros in on the evolving role of today’s marketer.
The research-based webcast will explore the survey findings on a wide range of hot topics, including:
- Evolving skill sets
- Success metrics
- Alignment issues
Additionally, the webcast will provide implications and outline possible actions for today’s connected B2B marketer.
Click here to register for the webinar.
Wed 9 Sep 2009
Besides when you’re at an all-you-can-eat restaurant, of course.
The answer is when you’re trying to drag your business (or your client) into the realm of social media and/or online marketing (no, they’re not exactly the same thing – but that’s a topic for another post at another time).
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Mon 31 Aug 2009
Posted by Mike Bawden under Marketing
1 Comment
It’s the perpetual marketing question: “How do we know what we’re doing makes a difference?” And it’s a question that’s only answered by the most ambigious phrase known to man …
“It depends.”
The inability to quantitatively answer the question and all it’s related derivations (e.g. “How do we know it will work? What is going to work best? etc.) is the underlying cause for the continuous contraction and expansion of in-house marketing departments. It’s also the driving force behind job changes for marketing people (average tenure is less than two years), the tendency for clients to look for new agencies every three years and the high dissatisfaction level with “Chief Marketing Officers” at major brands.
We live and work in an industry that is, by its very nature, creative and changing with the times. As a result, it’s extremely hard to quantify.
And things that are hard to quantify are hard to measure.
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Wed 19 Aug 2009
I’m not sure why clients never understood this … but when it comes to getting the best out of their ad agency or PR firm for the least amount of money, clients turn from being “marketing partners” into “general contractors from hell.”
I an’t tell you how many times I’ve received RFP’s from clients that read more like a purchase order for gravel than a request for our best thinking on a tough marketing assignment. I’ve always wanted to respond: “Thanks for the bid request – we have a sale on four-color ads this week but we’re a little short on brochure ideas, can we arrange for a two-for-one swap?”
Now comes a study commissioned by Jones & Bonevac that reports at least 30% of marketing agency staff time is ineffective or wasted due to poor communications from their clients.
See, it was just as we suspected … it’s all the clients’ fault.
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Fri 24 Apr 2009
by Mike Bawden
President & CEO; Brand Central Station
These are indeed interesting times in which we all live. The pace of life has picked up so dramatically in the last ten years, I question our society’s combined ability to adapt without some kind of major cultural meltdown occuring during the process. But still, I have faith.
With rapid change comes great opportunity, as well as terrible risk.
From society as a whole, there comes a desperate cry for sanity and creativity. For compassion and stewardship. For accountability and self-discipline.
As marketers, I think we all owe it to our customers, clients, communities, employees and partners to do the best we can with what we have. To make a positive difference in the world. And to encourage everyone – whether they’re our kids or our customers – to be smart and discriminating consumers of everything we’re told to believe.
In the past fifteen years, the Internet has evolved from a loose connection of crude email servers into an interactive, social network that connects us globally. For the most part, we’ve recognized that and call it Web 2.0.
Well folks, maybe it’s time we come up with Customer 2.0. They need to be better informed and capable of handling the ever-increasing flow of information, images and noise that comes their way.
As marketers, it’s our responsibility.
Tags: consumer 2.0, consumer relationships, Culture, Informed Decision Making, Leadership, Market Research, Marketing, media consumption, Social Marketing, Social Media, Web 2.0
Tue 21 Apr 2009
No, it’s not the latest iteration of Mad’s classic “Spy vs Spy” comic drama.
When it comes to advertising creative, it doesn’t always have to come down to an “all or nothing” proposition, does it? For small and mid-sized businesses especially, the hard reality is that many times the design, content and sometimes finished production of a piece needs to be done in-house or it won’t get done at all. Some agencies look the other way, some get all “high and mighty” about it.
Here’s the reality: it’s gonna happen, get over it.
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Mon 20 Apr 2009
Every first-year marketing student learns about the “bandwagon” … it represents a concept of consumer preferece. A product achieves momentum via perceived popularity. People see others using a certain product (or uttering a certain catch phrase or espousing a certain idea) and then they start adopting that same product (or slogan or philosophy) for the simple reason that they don’t want to be left behind.
It doesn’t say much for peoples’ ability to make their own, well-reasoned decisions. But in the world of marketing, the physical concepts of momentum and intertia are very real.
Unfortunately, the bandwagon also rolls through the marketing profession – and every once in a while, it gets really obnoxious. This year, the marketing concpt we would probably be better off without relates to the economic stimulus package passed by Congress earlier this year.
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Fri 17 Apr 2009
Posted by Mike Bawden under Marketing
[2] Comments
The noise from social media can be deafening. But businesses have to find a way to make sense out of the confusion or risk the consequences.
This week, Brand Central Station has been publishing a list of dozens of web sites and social media outlets your business should connect to – and if you do, you’ll soon have Inboxes full of interesting (but not always useful) information that demands your attention.
You need to aggregate all that media and the information that streams through it so you can make sense of it all and get back to the business at hand.
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Thu 1 Jan 2009
Posted by Mike Bawden under Marketing America, Much Ado About Marketing
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You have to give the Association of National Advertisers credit, it’s not like they’re not trying.
But no matter what they seem to say or do, American advertisers don’t seem to understand the importance of minority markets to their brands’ success or profitability. There seems to be only one answer to sum up the majority of the obstacles cited by ANA members in a recent survey which attempted to divine the rationale for the dearth of marketing initiatives aimed at including minorities.
Ignorance.
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