by Mike Bawden
President & CEO; Brand Central Station
It’s funny to me how we sometimes try to make a point in the virtual world and it winds up boomerranging back and hitting us in the face here in the real one.
A few days ago, I wrote a post about how young Americans don’t buy the “Buy American” argument just because doing so will keep US greenbacks in US bank accounts (a concept that, in itself, could be debated). Instead, I suggested that the “Buy American” argument would have more sway with young people if it was presented as an evironmentally-oriented message. Buy products made here because they have a smaller carbon footprint, so even if they cost more (dollars) they cost less (environmental impact).
An old college buddy I haven’t seen in 25 years – no kidding – but recently reconnected with (via Facebook) took a look at the article and gave me an interesting perspective. (more…)
