Here’s something fun to work on if you have a few minutes – and interest in earning a few bucks.
On Friday, the National Endowment for the Arts (NEA) posted an invitation to contractors to submit designs for a new “Art Works” logo. You can download your own copy of the RFP off our site or from the NEA’s site. The open period for questions (best asked after you’ve reviewed the RFP) ends at 5pm (EST) on Wednesday, February 10. All material must be summited to the NEA for review no later than 5pm (EST) on Friday, February 26, 2010.
To be honest, this release caught my eye because NEA Chairman Rocco Landesman announced the competition at a Miami-area high school for art and architecture and I immediately thought it was a student competition. I have an 18 year-0ld, aspiring designer and thought it would be a great opportunity for him to stretch his creative muscles and maybe pick up a buck or two.
Then I saw the government’s estimated budget for this project.
$25,000.
For a logo.
Wow. Talk about your stimulus package.
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Posted by Mike Bawden under Much Ado About Marketing
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When you ask an art director or designer to create a logo, they all seem to have a different way of doing it. Whether their “method” involves sitting down with a bunch of design annuals and looking at what other people are creating or taking pictures of the client’s “environment” from which they can draw inspiration – everyone has their own method.
This post, by Chuck Green, provides insight into his methodology. A key observation, though, can be found from this quote:
To my way of thinking, designs emerge from concepts, concepts do not emerge from designs. My goal in creating a logo is, at best, to demonstrate the benefit of using the product or service and at minimum to create a visual symbol of the subject matter.
The value of a well-prepared brief for a creative team – whether they’re working on an advertising campaign, a brochure or an identity – can’t be underestimated for developing a clear position and concepts that are strategically on-target.
