(from Chief Marketer)
When: Wednesday, June 9, 2010 at 2pm EDT
Do you want to turn more prospects into profits? Attend the webinar “The Crawl, Walk, and Run of Lead Scoring” and discover how you can make smart business decisions about your leads by identifying your best prospects – boosting conversion rates, speeding sales cycles, increasing customer lifetime values and reducing marketing waste.
You will learn:
- How lead scoring and analytics can…
- Improve call handling in a contact center
- Optimize lead handling by a sales team
- Refine and target follow-up marketing
- Identify prospects with laser-like precision
- How the real-time application of analytics and scoring is helping companies change the way they do business—giving them a competitive edge
- Ways to quickly gain institutional buy-in with immediate results showing the full value of your analytics
- Best practices from our current lead scoring clients
- How to get more revenue out of your leads
Click here to register through Chief! Marketer.
Vancouver-based Vitrium Systems announced the launch of a new, online service that allows marketers to embed a registration form into PDF’s. The new system, dubbed PDFSalesLeads, allows marketers to take advantage of the portability of electronic sales literature while providing an interactive form inside the document that will allow the reader to provide the contact information required to carry the sales process to the next step.
During a sneak peak of the new service, Vitrium’s Manager of Marketing and Communications, Randa Codron, explained how PDFSalesLeads provided a solution to the dilema of making prospects register to download PDF’s online or giving digital documents away without any idea of who’s reading them. “PDFSalesLeads allows users to complete their registration information inside the PDF while they are engaged with the content,” she explained. “You can set the form up to appear on any specific page, so the reader has a chance to decide whether the information your providing is something they want more information about.”
Furthermore, the technology stays with the document, so PDF’s that are passed from one user to another also pass along the interactive registration form. All registrations are collected in real time back at the PDFSalesLeads web site and can be integrated into SalesForce.com.
View an online demo.
This is a handy break-through for small and mid-sized marketers who want to expand their reach via the Internet but can’t spend a lot of wasted time sorting through irrelevant leads or trying to follow up on bogus registration information. At just $49 per month, the service is affordable.
The possibilities of this technology appear to go beyond simple registration. During our conference call, I asked if there were plans for creating other interactive forms that could be imbedded into PDF’s. While Randa couldn’t be specific, it does sound like PDFSalesLeads may be just the first of a number of utilitarian products to roll out of Vitrium’s R&D team.
We’ll be watching for more developments from Vancouver in the future.
