(Editor’s Note: Joe Grant is a pragmatic agency consultant who helps them grow and strengthen existing client relationships. I’ve always enjoyed his newsletters on agency practices and corporate leadership and found this one particularly insightful. – Mike)
The Focus of Success
by Joe Grant
Some say success in our business has a lot to do with luck. Or hard work. Or both.
Well here’s my little aphorism for success based on years of seeing ad agencies run by many well-meaning and ambitious types. It’s not a catchy cliché but you’ll find it easy to remember: You get what you focus on.
The agencies we’d call successful — steady growth, an ever-enlarging list of 1st-class clients, a talented and respected staff, moving into better quarters every few years — get that way because they know how to concentrate relentlessly on where they want to go.
