TNS, the world’s largest provider of custom research and analysis, recently published their list of the top 1,000 brands in the Asia-Pacific Region (more details on the study). Japanese brand, SONY, came in at number one displacing Canon, the leader of last year’s list. US-based Nike came in third.
In fact, the top ten list showed the depth and influence of US brands in Asia by occupying five of the spots on the list.
The top ten brands for 2008 include:
- Sony
- Canon
- Nike
- Google
- Hewelett-Packard
- Coca Cola
- Adidas
- Samsung
- 7-Eleven
- Yahoo!
As in many parts of the country, it’s been “Obamamania” here. Expectations are being set very high, despite the incoming administration’s best efforts. But if Americans are anything, they’re optimistic and President-elect Obama’s soaring rhetoric seems to reinforce that.
But what is the “upside” to an Obama administration as viewed by those people not living in the USA? We took a moment to ask some of our partners in the ECCO International Public Relations Network – all owners or managers of small and mid-sized public relations or marketing consultancies. What they told us was insightful, especially for those US-based brands who rely on exports to buoy sales revenues when the going gets tough at home.
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From the “What were they thinking department?” – here’s a story about a restaurateur in Mumbia who, after reviewing all of the potential names and historical icons with whom to associate his restaurant, decided that Adolf Hitler was the man for him. His restaurant, Hitler’s Cross, opened last week.
It stands out, you can say that much.
Ads promoting the restaurant used pictures of the German leader, Nazi iconography and an extra serving of controversy. But today, four days after the restaurant’s opening, the owners have decided to rename the eatery.
According to this story off the Zeenews web site, owner Shakir Siddiqui said the decision was made after a meeting with the Jewish Society of Inda. The meeting was held following public protests by a variety of people including the German and Israeli Consul Generals.
A new name will be announced in a few days. Any suggestions? Send us your proposed name and we’ll post them to this site.
