Brand Central Station

(from Communintelligence)

When:  Thursday, June 24, 2010
Time:   2 – 3 pm EDT
Where:  Online
Cost:   $195

Webinar by David Grossman ABC, APR, Fellow PRSA and author of the new book, You Can’t Not Communicate.

Since you are always communicating – you might as well be great at it. This webinar is a unique opportunity to learn winning strategies you can use every day to differentiate yourself, elevate your leadership impact, and accelerate business results.

David Grossman will share practical insights, best practices, and proven tools to help communicators and top leaders differentiate themselves as LeaderCommunicators.

Learning topics:

• The three fundamental truisms every leader must understand
• Three myths leaders believe, and that every communicator must address head-on The most common traps leaders face The Great Eight communication basics; what great leaders do The five truths of two-way communication
• The top seven strategies for being a better listener

Register Now

So much time is spent talking about audience engagement; and as marketers we often use the word “audience” to mean “customer.”  So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almost any company.  Who are these people?

Your employees.

So often overlooked and very often ignored – most employees in most companies often feel disassociated from their employer’s balance sheet.  Sales and production goals are (very often) dictated and abstract, received without any kind of context to the work-a-day world in which most employees operate.

That’s why internal communications programs can do more than just improve morale.  Properly designed and implemented, they can work wonders when it comes to  improving operational performance.

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This article by Jim Ylisela at Ragan.com caught my eye right before the weekend hit last week. The piece talks about the attributes that make for a good mentor, and Mr. Ylisela’s point is that the people who are good mentors aren’t always the ones who are best at what they do.

Over the weekend, this concept kept returning to me as I spent time with my kids and many of the volunteer groups I work with throughout the year.  I suspect, as does Mr. Ylisela, that there are a lot of good mentors out there who have never been given the opportunity or taken the chance to be the mentor they could be just because they don’t feel like they’re ready.

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While there’s a bit of sarcasm in our headline, Paul Holmes does, in fact, blog about a simmering conflict between Northwest Airlines and its employees. As it turns out, a booklet handed out to employees by management offered some helpful advice on how to make ends meet following the massive pay cuts required to help bring NWA out of bankruptcy.

According to the Holmes Report Blog:

“A booklet handed out to employees and posted on the company’s website (now sadly removed), called 101 Ways to Save Money, advised workers that one way to make ends meet was to fish through garbage to find things that are too expensive in the shops. So if you see a disheveled individual fishing through garbage cans in Minneapolis or Detroit, don’t assume he’s homeless; he could be one of the truly unfortunate.”

The airline eventually recalled the publication admitting that some of the suggestions may have been “a bit insensitive.”

Paul’s point to his post, however, is that NWA may be missing out on a greater internal communications opportunity here. One of the things you find about reading Paul’s blog is that he is often able to bring a great deal of objectivity and clarity to an otherwise muddled situation.

And that’s why you should have the Holmes Report blog tagged in your blog reader! Good stuff nearly every day.