Thu 16 Apr 2009
Posted by Mike Bawden under Marketing
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(Company press release)
After music industry vet Liza Lowenberg moved to the burbs and became a stay-at-home mom it was difficult to keep up with new releases. She went from being “in the know” to surfing online to find out who sings what. Realizing that there was a huge void in marketing towards stay-at-home, Miles Of Marketing was born.
Utilizing the “street team” concept with suburban moms put this realization to the test.
Tue 18 Nov 2008
Posted by Mike Bawden under Marketing
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There’s a great piece on Fast Company about Interference’s Sam Ewen. The article, written by Rob Walker, profiles Ewen and his company’s “nontraditional” approach to creating word-of-mouth buzz for clients.
It’s a fun read and for those ad agency and PR-types who are trying to understand the value of “guerilla marketing” efforts in the entire marketing, mix – this should be required reading.
Thu 13 Nov 2008
Posted by Mike Bawden under Much Ado About Marketing
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The adgoodness Blog featured this clever guerilla marketing campaign for The Modern Shoe Hospital (a place where you can take your worn-out shoes for a re-tread/repair and extend their life).
The campaign involves distributing “camoflauged” band-aids, sticky side up, on sidewalks all over the city (St. John’s, Newfoundland). Littering issues aside, the campaign is pretty clever for delivering a relevant message right where it needs to go (on the sole of one’s shoe). Click here for a larger image of the campaign.
The Modern Shoe Hospital’s agency is Target, located in St. John’s.
Tue 12 Feb 2008
Posted by Mike Bawden under Much Ado About Marketing
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Kudos to the Boston Lobser Feast for this great stunt. No missing this mobile billboard!
I call “slug bug”!
Thanks to the guys at CoolzOr for this one.
