It seems like a little side article in this week’s Adweek, but it caught my attention.
Mark Dolliver reported on the findings of a “Buy American” study recently completed by AdweekMedia/Harris Research. The survey indicates that although there is an ever-present interest among US consumers for American-made products, there is a definite drop off as you get into the younger demographics. As Mark reports:
Younger consumers are less susceptible than their elders to a made-in-America sales pitch. Thirty-nine percent of the survey’s 18-34-year-olds said they’re more likely to buy a product when an ad emphasizes that it’s made in America, vs. 60 percent of the 35-44-year-olds, 68 percent of the 45-54s and 74 percent of those 55 and older.
