It seems like a little side article in this week’s Adweek, but it caught my attention.
Mark Dolliver reported on the findings of a “Buy American” study recently completed by AdweekMedia/Harris Research. The survey indicates that although there is an ever-present interest among US consumers for American-made products, there is a definite drop off as you get into the younger demographics. As Mark reports:
Younger consumers are less susceptible than their elders to a made-in-America sales pitch. Thirty-nine percent of the survey’s 18-34-year-olds said they’re more likely to buy a product when an ad emphasizes that it’s made in America, vs. 60 percent of the 35-44-year-olds, 68 percent of the 45-54s and 74 percent of those 55 and older.
Intersting news breaking this week about the use of mobile phones in the US. Apparently, like much of the rest of the world, a majority of Americans now carry their cell phones with them “at all times” – even inside their homes. This coming from a study released this week by Knowledge Networks.
