(from Mediabistro.com)
When: 4 weeks starting Wednesday, June 9; 9-10am EDT
Cost: $350
There have never been more potential outlets and opportunities for writers, but at the same time, there’s never been more competition.
In this course, you will learn how to make the current climate in both publishing and parenting work for you. We’ll explore the many different outlets available to freelance writers, from blogs to websites to magazines, as well as the kinds of story ideas and formats that today’s editors are looking for. We’ll cover the nuts and bolts of researching, writing, and revising a parenting story, how pitches differ and most importantly, how to develop strong relationships with your editors.
In this class, you will learn how to:
- Mine your life, experience, and connections for ideas
- Define yourself as a parenting writer
- Find the markets available to you as a parenting writer, including magazines, blogs, and websites
- Target your pitches
- Research topics and identify sources
- Create engaging stories that editors and readers won’t want to put down
Learn more and register now. Prefer to register by telephone? Call us at 212-547-7890.
Posted by Mike Bawden under Much Ado About Marketing
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I get tired of hearing carping from my freelance friends about never having enough work. After a while, it starts to sound a bit like little birds waiting to be fed.Scott Baradell and the rest of the pickers over at Media Orchard pointed my blog-surfing in the direction of this great self-help post from Matthew Stibbe and the Bad Language blog. Here are some of Matthew’s 27 tips for freelancers to market themselves:
#1. Wake up! No marketing = no business. (Duh!)
#4. Allocate time to do a little marketing work every day.
#6. Keep marketing when you’re busy.
#12. React fast.
#13. Automate processes.
#18. Follow up.
#23. Work for intra-company recommendations.
The whole list can be found here.
The funniest thing in the whole post, to me anyway, is that Matthew lists “PR” as one of the things that doesn’t work for getting new business. While I would agree that the traditional “media relations” thing is probably not a good way for a solo-practitioner to spend his or her time, there are other aspects of public relations (specifically the relationship-building skills with existing clients, etc.) that helps build networks, referrals and, eventually, business.
Positioning and reputation are also two cornerstones of a solid PR program that anyone, including freelancers, can benefit from.
