(from Ragan Communications)
When: Thursday, June 24, 2010
Time: 3-4:15 pm EDT
Where: Online
Cost: $209
It’s a new decade in a new century … surely strategic communication must have evolved over the past several years? Yes—and no. While the explosion of social media—and the critical role it plays in reaching our audiences—has added new powers to our communication programs and campaigns, many of us still put far too much emphasis on tactics. Strategy is still you thinking in the biggest way possible about your business, and you don’t need a social media networking poll to tell you that.
Join Shonali Burke, Principal of Shonali Burke Consulting, as she gives an overview of why strategy is still important and how to demystify it. You’ll learn how to frame your communication strategy with the end-results in mind, and tie that strategy to your organization’s business objectives which is, after all, the reason our profession exists.
You will learn:
- The difference between strategy and tactics
- How social media should fit into your overall communication strategy
- How to connect your efforts to your organization’s KPIs
- How the 5W’s and H of public relations can help you frame your strategy
- Why good measurement is critical to the success of your communication program
- And more!
Register Now
Posted by Mike Bawden under Much Ado About Marketing
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Polaroid, that once proud brand of “instant” photography is still alive and kicking – as an international brand of digital photography. The Polaroid web site features palm-sized, instant photo printers, digital frames and the like. They’ve re-positioned the brand to be all about the technology.
But someone has hijacked part of the brand equity they left behind though, and gone retro with it. In fact, Poladroid has released a computer application that takes your old-fashioned, digital pictures and makes them sooper-cool, Polaroid-esque images.
According to the Make The Logo Bigger blog:
This is pretty damn cool. Poladroid is a desktop app that takes any digital image you have and converts it into the classic look associated with the brand. While it probably uses Photoshop algorithms to create the effect, you don’t need no stinkin’ Photoshop—just drag and drop a photo on the app and watch it slowly convert like a real Polaroid™ image. (My before and after test.) They also have a Flickr group to upload images to.
It’s fun, if not particularly useful. But for 40-somethings like me, it’s a worthy 15-minute diversion on a workday and an interesting use of what remains of Polaroid’s brand equity.
Of course, I’ll have to wait until the Windows version is released. Poladroid is only available for Mac-heads at the moment.
