Tue 18 Nov 2008
Posted by Mike Bawden under Marketing
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There’s a great piece on Fast Company about Interference’s Sam Ewen. The article, written by Rob Walker, profiles Ewen and his company’s “nontraditional” approach to creating word-of-mouth buzz for clients.
It’s a fun read and for those ad agency and PR-types who are trying to understand the value of “guerilla marketing” efforts in the entire marketing, mix – this should be required reading.
Thu 31 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
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Some claim that the future of marketing is definitely experiential, WOM, “buzz” or any one of about a dozen so-called “specialties” out there today. Traditionalists keep going back to a deeper understanding of public relations or direct marketing to find advertising’s future.
Well, Fast Company’s bloggers claim to have found the future of advertising – and it’s in the toilet.
Among other places.
Disruptive marketing tactics that help create unexpected connections between consumers and brands seem to be the next “big thing” in the ad world. We showcase some of that work – featured primarily in the international blogs that concentrate on ad creative (like Frederik Samuel’s blog or Coloribus or others).
Thu 24 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
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The Fast Company blog shares information on the opening of the Museum of Brands, Packaging and Advertising in West London. You can find more information on the museum here (subscription required).
The museum’s web site can be found here (although there isn’t much more than a landing page right now).
Tue 22 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
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What’s the most annoying examples of corporate-speak that you run into on a daily basis? Fast Company’s blog tipped me off to a recent article in the Philadelphia Inquirer on the same subject.
Clichés are a short-handed form of communication – conveying entire concepts in a simple phrase or allusion. But when clichés get over-used, well, let’s just say they can “re-align someone’s paradigm faster than drinking from a firehose.”
My personal favorites:
Of course, most people use clichés to sound smart. Now you can sound smart with even less thought by clicking here.
The moral to this whole, sordid tale: “Avoid clichés like the plague.”
What are your most dreaded clichés?
