My business partner and I have a meeting with a client today. We’re going over marketing and media plans for 2009 and talking about a whole host of issues related to what we accomplished this past year and where we’re going in the next.
But when I talk to some of my friends who are either freelancers or own their own small agencies, they’re too busy scrambling to get work done for this year to even think about sitting down with clients and talking about the year to come. And that’s a major problem.
As I mentioned in my post on Marketing in a Recession, you have to make sure your happy customers are exactly that: happy. And that’s because the 80/20 rule quickly turns into a 90/5 situation. The economy will force more of your eggs into a smaller basket – to not take the time now to make sure that basket belongs to you is foolish.
