Think there’s confusion in the world’s financial markets? That’s nothing compared to the world of marketing – where uncertainty, confusion and out-right panic are not out of the question.
Economic recessions are tough to understand. For many small and mid-sized businesses, the national recession indicators manifest themselves in ways that often go unreported by the mass media. Add to that the general sense of desperation felt by consumers and business owners and managers are often left wondering what they could have done to avoid their difficulties and at a complete loss about what to do going forward.
So, let’s try to take a step back and understand the nature of this particular recession and what options lay ahead for the small and mid-sized business when it comes to evaluating and re-loading their marketing plans for the rest of 2008 and all of 2009. (Yeah, you heard that right – you better be thinking about a total re-boot of your marketing program starting tomorrow because the only thing you can count on in this recession is that your plans made six to ten months ago are out-of-touch with today’s economic reality.) (more…)
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