Wed 14 Apr 2010
Posted by Mike Bawden under B2B Marketing, Marketing
[4] Comments
It’s not “greenwashing” per se - but more than a few people are skeptical of catalog and direct mailers when they say they’re concerned about the environment and want to cut the wasted circulation out of their marketing efforts.
As far as I’m concerned, if they save a little “green” (money) and a few trees in the process, I’m all for it.
Tue 18 Aug 2009
Most businesses employ a direct marketing strategy of one type or another … but the success of a direct marketing program depends on more than just creative execution. More than almost any marketing discipline, direct marketing is as scientific and statistics-driven as any.
That’s why knowing where to go for help is so important.
One of the Listservs I belong to posted this list of DM resources (special kudo’s to Andy Russell on the SmallShopNetwork Listserv (smallshopnetwork@yahoogroups.com). Of course the list is incomplete, so any additions you can make to it is welcome. Hopefully, you’ll find this list to be a useful resource in the future:
Thu 13 Nov 2008
Posted by Mike Bawden under Much Ado About Marketing
Comments Off
The adgoodness Blog featured this clever guerilla marketing campaign for The Modern Shoe Hospital (a place where you can take your worn-out shoes for a re-tread/repair and extend their life).
The campaign involves distributing “camoflauged” band-aids, sticky side up, on sidewalks all over the city (St. John’s, Newfoundland). Littering issues aside, the campaign is pretty clever for delivering a relevant message right where it needs to go (on the sole of one’s shoe). Click here for a larger image of the campaign.
The Modern Shoe Hospital’s agency is Target, located in St. John’s.
Wed 12 Nov 2008
Posted by Mike Bawden under Much Ado About Marketing
Comments Off
Our friends at the Copyblogger web site have an excellent post that explains what a “catablog” is … (check out the post here).
In short, Brian Clark offers this thumbnail description of a catablog:
A catablog is basically a blog that is designed to mix content and commerce in a very deliberate fashion. It’s looking to attract people who are interested in buying things, but who are also interested in immersing themselves in the lifestyle surrounding the products.
For traditionalists, this is an excellent example of how to blend the “new” social media with the “old” concept of a direct mail catalog. Focus on the story-telling and follow some basic rules for catalog sales. The measurable aspect of the medium (online) will help you fine tune your product offering, refine your approach and improve your ROI.
