Wed 14 Apr 2010
Posted by Mike Bawden under B2B Marketing, Marketing
[3] Comments
It’s not “greenwashing” per se - but more than a few people are skeptical of catalog and direct mailers when they say they’re concerned about the environment and want to cut the wasted circulation out of their marketing efforts.
As far as I’m concerned, if they save a little “green” (money) and a few trees in the process, I’m all for it.
Tue 18 Aug 2009
Most businesses employ a direct marketing strategy of one type or another … but the success of a direct marketing program depends on more than just creative execution. More than almost any marketing discipline, direct marketing is as scientific and statistics-driven as any.
That’s why knowing where to go for help is so important.
One of the Listservs I belong to posted this list of DM resources (special kudo’s to Andy Russell on the SmallShopNetwork Listserv (smallshopnetwork@yahoogroups.com). Of course the list is incomplete, so any additions you can make to it is welcome. Hopefully, you’ll find this list to be a useful resource in the future:
