Posted by Mike Bawden under Media
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Online banner ads have been taking a beating. Not just recently, but over the past few years. Click-through rates on banner ads stink in the metrics-heavy world of online advertising. The experts will tell you that search advertising is the place to be.
Then comes a new study, released on Friday afternoon, that draws a connection between click-through rates on paid and organic searches and the presence of display ads for those brands. According to the study conducted by Specific Media, the results showed a 155% performance improvement by search ads when display ads promoting those brands were running. The greatest impact on search was in travel and tourism, where exposure to display ads boosted click-throughs by nearly 300%.
Here’s a link to the story that ran on the BtoB Magazine website.
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Bon Secours St. Francis Health System recently launched a new web site – and along with it, a new approach to the residents of Greenville, SC. The site, aptly named happyingreenville.com, allows users to explore the city of Greenville as well as the health system – learning more about both along the way.
The site, developed by Greenville-based Brains on Fire, along with Grow Interactive, provides a very user-friendly interface for users who may be intimidated by the typical health system home page which offers dozens of links to oceans of information. By contrast, Happy in Greenville makes it easy to find a doctor, learn more about specific services and indirectly experience how deep BSFHS’s roots go into the community.
Very clever. Very clean. Very good.
Special thanks to AdRants for bringing this to our attention.
Posted by Mike Bawden under Much Ado About Marketing
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Sure, JibJab produced Office Max’s new “Elf Yourself” viral (at no charge, according to trade reports), but it’s been done. The new fun holiday viral comes from the folks at McDonald’s: the coffee ring snowflake. Users can create their own snowflakes (see the one I made over Thanksgiving) and then have them posted to an online gallery.
Have a great holiday weekend!
