Iconoculture, the leading cultural trend research company, today unveiled the top six trends that will drive consumer behavior in 2009. In a marketplace defined by economic uncertainties, shifting social mores, and an increasingly global and multicultural landscape, the values and trends identified by Iconoculture explain how consumers are likely to respond in 2009.
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Iconoculture provides companies a window into consumer culture with perspectives on why consumers behave the way they do and what impact those behaviors will have on businesses.
