I saw this article on MarketingVox over the weekend and thought it might be worth spending a little quality time discussing the social merits and marketing opportunities presented by corporate social responsibility (CSR) programs.
Over two-thirds of companies surveyed by a team from IBM claimed to take a more “strategic” view of CSR programs than simple philanthropy. And over half of the companies interviewed said their CSR programs were profit centers.
IBM Report on Corporate Social Responsibility - (download the report here)
What it comes down to is the fundamental premise that companies can make money by doing social good. But this is more than just having corporate “nice guys” finish first. (more…)
