I had an opportunity to interview with Matt Mickiewizc, the US representative for 99designs. The site, a spinoff from Sitepoint, puts clients in direct contact with graphic designers from around the world.
Over 22,000 graphic designers from over 100 countries.
And the results can be pretty amazing. So far, 99designs has helped broker over 14,000 projects, soliciting creative ideas from places like Africa, South America, Asia and all over Europe and North America. Each project is presented as a “contest,” complete with prize money and a creative brief to provide direction. Each entry submitted by a designer is posted for public display (check out examples of contests here, here and here).
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Posted by Mike Bawden under Much Ado About Marketing
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Some claim that the future of marketing is definitely experiential, WOM, “buzz” or any one of about a dozen so-called “specialties” out there today. Traditionalists keep going back to a deeper understanding of public relations or direct marketing to find advertising’s future.
Well, Fast Company’s bloggers claim to have found the future of advertising – and it’s in the toilet.
Among other places.
Disruptive marketing tactics that help create unexpected connections between consumers and brands seem to be the next “big thing” in the ad world. We showcase some of that work – featured primarily in the international blogs that concentrate on ad creative (like Frederik Samuel’s blog or Coloribus or others).
