The irony of writing this post the day after an on-going e-mail exchange with a guy who wrote a post about the lack of civility in advertising hasn’t passed me by, but …
I received an e-mail from a friend of this blog today who filled me in on an interesting online exchange between a blogger and the president of a company he blogged about. As it turns out, the post written by the blogger provides a less-than-friendly portrayal of the president’s company.
Nineteen months after the fact (Tuesday, as a matter of fact), the president contacts the blogger with more than one nasty e-mail message. Threats of lawsuits follow and the ‘libel’ word is thrown around liberally. The blogger was sufficiently po’d to contact another blogger, who wrote about the exchange and then passed the information on to me.
And now I’m blogging about it – albiet third-hand and without using names or quoting accusations. You see, I don’t know either party involved in this broughaha and can’t vouch for them. But that’s not my objective here. Instead, I’d like to dive into the tactics employed and their ramification on reputation and, eventually, market share. (more…)
