I found this very helpful post on the Small Business Trends blog on developing a “marketing kit.” There are some very helpful tips here for B2B marketers who typically have to rely on a library of brochures, spec sheets and direct mail pieces to educate a prospective customer. (more…)
Entries tagged with “Communications Planning”.
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Wed 27 Feb 2008
Setting your corporate collateral strategy.
Posted by Mike Bawden under B2B Marketing
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Sat 13 Aug 2005
The Best Brands Are Strong Finishers
Posted by Mike Bawden under Brand Crafting
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I was on the phone with an erstwhile colleague this past week and something popped out of my mouth that actually had some value. (That happens from time to time and is, I think, what keeps me in this crazy business.)
“Mike,” I said, “the difference between strong brands and irrelevant ones is that the strong ones know how to finish. They’re able to close the loop with the customer.”
I wrote it down at the time, somewhat amused with myself. But I didn’t realize how many times I would refer back to that concept while in conversations with clients, vendors and new business prospects. (more…)
